Liz Truss, Steve Bannon and Tucker Carlson? Exploring the One-Time PM's Attempt for Make America Great Again

The former UK leader, began the first edition of her online program with a pledge to unmask "the evil-doers" striving to weaken Britain, the US and Europe. She explained she would reveal how an "international network of liberal activists function to subvert the democratic process and the public's choice."

"We're going to look at the political movement of Donald Trump and see how this can be replicated in Britain," the former PM stated. "We'll be talking to the leading lights of the Make America Great Again campaign."

Prior to the program's debut, there was a notably ardent backer. "This represents the dawn of a kind of political shift," stated the controversial US journalist. His conservative Just the News will carry the former prime minister's new audio shows.

Establishing Ties in the Conservative Media Landscape

British fellow travellers, such as a pro-Reform adviser, have also helped her launch the Truss's program. The setup is competent, if somewhat rudimentary. The show has attracted 10,000 subscribers in her initial seven days and her premiere achieved tens of thousands of views in that timeframe.

This marks a humble beginning, but in aligning with the journalist, Truss is being entering a established right-wing media network generating and disseminating Maga talking points. Its obsessions include claims of media suppression by the traditional news outlets and a desire to eradicate a so-called administrative state – which the ex-PM holds responsible for the abrupt termination of her short and troubled leadership.

"The platform is not widely recognized past the Maga world, but it does have influence there, largely because of Solomon, who offers opinions on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Donald Trump," said Professor Alex Hinton, who has extensively researched the Trumpist political wave.

A Contentious Ally

Truss's attempt to bring the pro-Trump media model to the UK has pushed her closer to controversial figures such as John Solomon.

He founded the platform after scrutiny following accusations of circulating misleading narratives about the President's actions in the Ukraine, as well as controversial stories about the former US ambassador to Ukraine.

His claims were echoed throughout the pro-Trump media, with he appearing as a common interviewee on the widely-watched cable news broadcast. Donald Trump endorsed the journalist's work.

He wrote the Ukraine claims in a series of columns for the publication the Hill, where he had already been re-designated as an opinion writer following internal criticism regarding his reporting. His claims were pivotal in Trump's pressure for the Ukrainian government to investigate the Biden family in 2019. These actions culminated in articles of impeachment against Trump. Senators later voted to acquit the president.

Not long after the journalist departed the Hill in October 2019, the publication stated it was conducting a review of his work relating to Ukrainian matters. It found Solomon had relied on untrustworthy contacts and said he "did not disclose key facts about primary contacts in Ukraine, including the fact that they had been indicted or were being probed."

Joining the Network

His TV and radio guest spots are a sign of the political media environment Truss is becoming part of. Solomon mentioned his endorsement of her new show on a broadcast he helps run on the conservative cable network, a conservative television outlet that is home to the conservative firebrand ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also is seen. The ex-PM has already spoken with Steve Bannon on an early episode.

By partnering with the journalist and his outlet, the former leader has become a niche participant in a extensive web of conservative media outlets that often amplify each other's content.

Solomon's own broadcasts have frequently included figures such as commentator Mike Benz, a conservative commentator whose disparagement of USAID was used by the tech billionaire as grounds for shutting down the foreign aid agency.

A Cross-Border Foray

Although her awkward delivery and career difficulties have drawn derision within the UK, a number of stateside commentators do not dismiss her attempts to revamp her image as a UK offshoot of the Maga media.

"One must regard people like Truss with seriousness, although you may not want to accept their words at face value," commented a Democratic strategist, who worked in the Obama White House.

"You saw how in 2024 Donald Trump utilized that ecosystem to get his message out. Without a doubt that ecosystem spreads and shapes conversation internationally. It seems fairly obvious to me that the environment in the United Kingdom are similar to what enabled this parallel press sphere to prosper in the US."

a political theory expert, said the digital right-wing media sphere was already having an impact in Britain.

"Online platforms transcends national boundaries," Finlayson remarked. "There's a kind environment within which stuff flows – on occasion appearing in harsh versions and occasionally in softer tones – but which is interlinked."

Hinton said the expansion of the online right in the UK in recent times meant the "possibility to have a growing impact is significant."

A Transatlantic Ambition

"The former PM and the Reform UK leader recently spoke at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric before the {king of Maga|

John Shepherd
John Shepherd

Elara is a seasoned gambling analyst with over a decade of experience in reviewing online casinos and sports betting platforms.